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All Articles [20] NHS/PCT [3] Government [1] Online Business [4] Corporate [1] Small Business [4] Web Site [10] Urls [2] SEO [6] Marketing [10] Photography [1] Print [2]What Determines the Success of a Google Adwords Account?
See all articles by: Lucas Scholten
Last updated: [ 28.07.2008 ]
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When it comes to setting up and maintaining an AdWords account the two factors that will determine your success are your CTR (Click Through Rate) and your conversion rate.
Why is Click Through Rate so important?
The simple explanation is that by creating more eye catching adverts you will increase the number of people who will actually click through to your website.
The more complicated explanation is that by making an effort to improve your adverts, you will actually end up paying up to four times less per visitor. Let me explain why…
Unlike other search engines, Google is NOT all about the money. Ordinarily, those who pay more get the higher rank and thus more clicks, but on Google its not just about how much you pay, it’s also about how helpful your advert is to the searcher.
Google always endeavours to serve up the most relevant and helpful results it possibly can. They want to make sure that the searchers are satisfied with their search so that they’ll always return. If Google determines your advert is more helpful than your competitor’s adverts, they will automatically push your advert higher up the ranks and reward you by allowing you to pay less for that position.
Since the staff at Google can’t possibly determine which adverts out of the millions are most helpful, they simply use an automated system based on your CTR. If your CTR is higher than your competitor’s then the obvious reason is that your advert must be more helpful and relevant to the searcher.
So as part of maintaining an Adwords account, one must always make sure they have a great CTR that promotes their advert to a higher rank and allows them to pay less per visitor.
Conversion Rate
The second factor in determining the success of an Adwords account is the conversion rate of the page on which the visitor lands. That is, how many of your visitors actually end up contacting you.
Two basic factors that determine whether your conversion rate will be good or not are, the type of visitors you are attracting and how well your website sells your service.
Ultimately your conversion rate is the most important factor. Using specialist tracking software, we can determine the percentage of visitors that end up navigating to your contact page. The better your website converts, the more sales you make, and the better your ability to expand your budget into other areas of the market.
T Media provides the full Google Adwords Management service, where we do everything possible to increase your Click Through and Conversion rates.
Contact us now, to find out more.